The Value Of Pride Marketing Campaigns Is A Rage
These days, more than ever, brands are signaling support for the LGBTQ+ community during the said pride month. But, the true supports need to come from just more than a rainbow-hued post on social networking sites. In the month of June, few of the giant brands have launched proper ad campaigns or marketed pride-based food and clothing. But as consumers are giving more of a watchful eye to the brands these days, it is always important to go deeper than the rainbow packaging. For example, there have been some brands that are being called out for supporting the LGBTQ+ community more than when the companies have a history of donating thousands of dollars to legislators for sponsoring anti-trans legislation. A long path to venture into: Even though the brands might feature the community promisingly during Pride month, most businesses still have a long path to venturing into to represent LGBTQ+ individuals in advertising the rest of the year. A study has found out that around 6% ...